Decibel Insight was a heat mapping and click stream analytics solution implemented by Nissan which has now been acquired by Medallia and is known as Medallia Digital Experience Analytics.

The following is an excerpt from a group of case studies published by Decibel Insights. The excerpt features a project that I was actively engaged in.
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We worked very collaboratively with the analytics team on multiple projects but this was by far the most impactful.

Our recommendations based on Scroll and Form analytics led to an astounding
32.5% increase in Form Completion Rates