Anurag Tiwari, a UX practitioner, based in Bangalore, India
SCROLL
About me
I’m a designer skilled in User Research, Design Facilitation and Product Analytics. Over the past seven years, I have designed products and experiences for more than 10 different industry sectors.
Over the years, I have worked with stakeholders and design teams from over 12 countries and have had the opportunity to work alongside, and be mentored by some great designers from all around the world. I graduated from SPA, New Delhi and I am an HFI Certified Usability Analyst™.
Companies I've worked with
RECENT WORK
01
User Research: Examples
Examples of User Research, Analytics and Usability Testing
I worked with a global analytics team to optimize Nissan's lead generation forms. Our top recommendation resulted in an astounding 32.5% improvement in Form Completion Rates
As the UX Lead for this project, I defined core actions, got stakeholder buy-in, and delivered actionable insights and artefacts, while working across 3 time zones with multiple stakeholders and two supporting designers.
As the sole designer assigned to this project, I took complete custody of the Design process and worked in extensive collaboration with Product Owners, Technical Architects, Business Analysts, Project managers, Development teams and QA teams.
I was impressed at how proactive he was to go above and beyond to understand some of the complexities of the work, and the speed at which he grasped some of the difficult design issues we face... I felt comfortable leaving him to work directly with the client, only needing to check in to add extra detail on things well outside what he was expected to know.
Alice Champion
Lead Experience Designer Publicis Sapient London
It's been fantastic working with you and having you in the team. Your need to understand, question and challenge the work that you, and others, do has helped you deliver great work in the time you've been on the Nissan (and Infiniti) account. Even when you first started I remember how vocal you were, asking the difficult questions and trying to get under the skin of the work.
Danny Angel
Lead Experience Designer Publicis Sapient London
Anurag's presentations and client engagement was spot on so really appreciate everything he's done on the project..
Mairi Hood
Product Owner Nissan Hong Kong
Anurag was quick to pick on the design requirements and also was proactive with suggestions to PO. Also, any observations made w.r.t designs were accommodated immediately by showing the changes during the calls itself.
Vivek Ganpathy
Senior Project Manager Publicis Sapient Bangalore
Anurag was simple and efficient in driving the Experience and Design needs for Infiniti. He effectively managed multiple EPICS (project demands) and competed with the deadlines. He has been instrumental to effectively track & steer his work with internal stakeholders and with client.
